What is SEO is 'Search Engine Optimization', which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages. Basically, the higher the website is listed, the more people will see it.

We look at 

• Keywords - Keyword research is the first step to a successful SEO strategy. 

• Meta tags - Meta tags still play a vital role in SEO.

• Content - It's true, content is king.

• Backlinks - If content is king, then backlinks are queen. 

• Social media - The algorithms have truly changed since social media first emerged. 

• Product images - Alt tags 

• PQ Rating - Page Quality Rating is a grade given after analysing “how well a page achieves its purpose”.